In the world of customer success and relationship management, it’s tempting to go above and beyond for your most valued clients. After all, shouldn’t your biggest accounts get the royal treatment? While this approach may seem logical, it often leads to unforeseen challenges that can undermine your overall customer success strategy. The Pitfalls of Preferential […]
Tag: SOP
All Aboard! Onboarding Defines the Journey
In the world of customer success, few processes are as critical as onboarding. It’s the first real interaction a customer has with your product or service after the sale, and it sets the tone for the entire customer journey. A stellar onboarding program can be the difference between a customer who churns within months and […]